I like all those ideas. It has recently occurred to me that perhaps we should be spreading the word (teaching, leading workshops and seminars, etc.) to the many, many members of our profession who, equipped with just a bit more knowledge, might make good emissaries to their clients, to architects, contractors, engineers, etc.. And then also to teach the decision-makers, as well.
I recently spoke with the education director of a local botanical garden (hmm, who could that be?) about leading a workshop for LAs on the variety, value, and needs of native plants. He sounded receptive, and next I’ll talk to a colleague or two (in LA and in horticulture) about teaming up with me on it. It might be a start, especially if we can get the BSLA as a sponsor.
And when do we outline our first book?
The best way to motivate landscape architects to learn is to offer CE credits. Greg should talk to the BSLA to see what it takes to get accredited by them, and to see whether they are willing to help.